How to use Twitter for product sales

David Wallace from SerachEngineGuide has published very interesting article called “Can Twitter Be Useful For Business?“. I decided to publish some excerpts from this artcile. Twitter popularity grows rapidly, so make sure to use Twitter for product sales.

As a small business owner, I have found Twitter to be extremely beneficial for business. Sure there are times I have found it to be an incredible time-waster (depending on what it is keeping you from accomplishing such as actual work, spending time with family, etc.). However, in this post, I’d like to focus on how Twitter can be useful to businesses and will cover five functions it can serve. I will then invite comments from others on additional ways they have used Twitter for business.

1. Puts a Human Face On the Company

We already know that blogs are very useful tools to put a face or name to the company – in other words allow the company to become more personable. The problem with blogs is that they require one to actually write.

Twitter on the other hand is like blogging but has a 140 character limit for each entry you make. You can therefore “say” something without having to write up a lengthy post……..

2. Community Outreach

Twitter is a great tool for reaching out to a community of people. I have seen it used to broadcast Amber alerts, bring attention to charitable causes (when Twitter users turned their avatars pink for Breast Cancer Awareness month), connect with people at specific events (i.e., conferences, parties, local gatherings, etc.), and discuss breaking news to name a few examples.

How can this be useful for business? Keeping in mind that you should work to build a community around your products and/or services anyway, Twitter is a great tool to help in this process. By setting up a Twitter profile for your company and then making sure you invite your active customers and prospects to follow you, you now have a direct connection to them……..

3. Product/Service Promotion

Once you have a decent amount of followers, announcing new products and/or services, upgrades or even promotionals becomes a breeze. Also consider that many Twitter users will use specific search queries to locate topics that interest them. Therefore by associating the right keywords along with your tweets, you can attract those that aren’t even following you………..

4. Brand Management

With so many people using Twitter, there are bound to be occurrences where your company and/or products will be discussed. Twitter’s search function can be an excellent resource for monitoring brand names – when and how they are being discussed…………..

5. Polls/Surveys

This is one of the most useful functions of Twitter – the ability to gather feedback via polls, surveys or even by asking a simple question. As a small business owner I have utilized this function many times to locate tools used in my business, find a solution to a web site issue or even learning business sense from those more seasoned than myself.

Using polls and surveys on Twitter can also help you to gather useful intelligence on your products and services. Just be ready for criticism which if you make good use of, can be utilized to improve your product and/or service offerings…………

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