Essential SEO Advice from SeoBook

SEO guru from famous Seobook.com has published very interesting article dedicated to essential advices for SEO. Worth to read sometimes.

Most SEO advice you’ll see boils down a variation on the following:

* Focus your efforts on keyword terms that relate to your market segment
* Make sure a spider can crawl the content
* Build content that people will link to
* Actively pursue links

Of course, there are various how-to’s on how to achieve those four points, and for that you should buy the book

Once these aspects are covered, there is marginal return in arcane trickery for most people. Your time is almost certainly better spent focusing on business fundamentals & holistic marketing strategy, because you have a lot of control over these areas, and if the business fundamentals are wrong, SEO trickery won’t help. People may arrive on a site, but then what? Do you provide something others want? Does it cost less to provide that something that the price you can charge for it? Is your offering better than your competition?

Someone who has asked those questions and satisfactorily answered them will always be a step ahead of those who haven’t.

When I was new to SEO, I wish someone had told me how it really was. It would have saved me a lot of time and effort. I got sites ranking that didn’t have sound business models, and they rightly failed. We’ve all been there, I’m sure.

So, for those new to SEO, make sure you cover the basics of both SEO and business.

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