Today I have decided to share episode from PubCon 2009 conference, where SEO guru Michael Gray speaks about “Earning Big Bucks with Social Media Traffic“. Enjoy.
First off, don’t break the rules!
- understand the written and unwritten rules of the community
- know the communities tolerance for sales promotions
Get involved in the social community before you start to market to users.
Michael offered three tips to help business successfully integrate into a social community.
1. Create a knowledge resource:
- create valuable content that is helpful and solves a problem
- offer free solutions
- up-sell only premium products or services
2. Use social media to promote a review:
- compare similar products from different vendors
- works best with new or leading edge products
- keep reviews honest
- be in-depth but avoid TLDR posts
3. Use social media to build memberships:
- use blogs, twitter, and email to create a group of loyal followers
- feed them information with the occasional sales pitches
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