In the movie Jerry Maguire, the character Rod Tidwell (played by Cuba Gooding Jr.) gets Jerry (played by Tom Cruise) to repeat the phrase “Show Me the Money”. The scene that this took place in was very energetic and fun. The basis of what was happening in the movie was the character played by Cuba Gooding Jr., was making it very clear to Jerry McGuire that he did not care about any of the crap that Jerry was throwing at him… what mattered to him was the money. Don’t fancy talk me, don’t tell me how great it will or could be… SHOW ME THE MONEY!
When we are doing market research, this principal should be front and center. All the fancy numbers and calculations that most of the keyword tools out there tell us are completely meaningless… We want to see the money!
What we mean by that is, before we invest any time or effort into creating a blog, we want to see that people are spending money and more important of all… people are making money in the market that we are targeting. We are not talking about the actual affiliate product here… we already know people are making some money selling that, we are referring to the keywords.
How to Find the “Show Me the Money” Keywords
There are three tools that we absolutely love, when it comes to keyword research and we are going to explain about each one and why we like them. We really wish we could tell you that the only tools you need are free ones but that is just not true, we want to show you exactly how we do this to earn some kick ass affiliate revenue and this is how we do it… with these tools.
As we go through the remaining lessons, we hope you will fully understand why we not only
recommend these tools but we use them.
- • Google AdWords Toolbox –> In our opinion this is the most powerful tool of them all. If we had to choose only one tool out of them all, we would honestly stick with the free Google tools. The data that Google provides is absolutely incredible and once you understand it, you can uncover beautiful words… and we are going to show you exactly how we do it.
We do recommend that you do not use the publicly accessible tools, but instead create an
AdWords account to access the tools from the AdWords control panel. To register for AdWords,
you will have to set up a mock AdWords campaign but you can pause it right away and then
access all the tools.
- • Traffic Travis (http://www.johncow.com/traffictravis) –> We love this tool and we bet that a lot of you (if not most of you) have never heard of this one. A good friend of ours named Mark Ling, who is a very successful internet marketer in the non IM field, created this. Personally we think the name is terrible and the interface is kind of cheesy looking but once you understand what is under the hood of this bad boy, you will absolutely love it and as we get further into the training you will see why.
- • Affiliate Elite (http://www.johncow.com/affilaiteelite) –> This is a fantastic tool that should be part of every affiliate marketers arsenal… in our opinion of course. We absolutely love the spy tool and to be honest with you; it is the only part of this software we really use. Not to downplay the rest of the functionality but this is what helps us identify the winners from the losers.
Other Tools…. there are a lot of other fantastic tools available, such as WordTracker, Keyword
Discovery, SpyFu and more. We have used them all and still use some but the above three are our
favorites and in our opinion are all that are needed for very effective keyword research and are what we will be sharing with you in the following lessons.
Now before you go out and buy these tools, you may want to follow along and judge for yourself… you may even already own some tools that you can use in place of them.
Thanks to JohnChow.com
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