Call it black hat or grey hat, but these sure are forbidden things when it comes to SEO. If you do it, the heaven will fall on you and the Google gods will curse you for your deeds.
So what are they ? (I know you know this better than me, but remember..this is all basics for the beginners, so if you know more, feel free to add.)
1. Hidden Text
Never ever hide text in your code. Either with CSS or otherwise. Its bad karma and even though it might look tempting, its fatal. I find it interesting that there are websites with elaborate tutorials still on this.
2. Cloaking
Dangerous stuff. Basically it means showing two different content to search engines and actual visitors. But since its “discovery” webmasters have devised various ways to cloak and the ways are numerous (and complicated.)
But one thing is intriguing – why put your time and energy into such complicated things, when you can do it the genuine way with half the effort ?
3. Buying sales/purchases
I bet everyone knew this. Google doesn’t like it because it kind of “affects” their algorithm in a manipulative way and it hinders the right for the common man to know things fairly on search engines while searching for information.
So buy or sell – Ah ..Ah.. No says Google.
What are the other things that you think will get you bad karma ?
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