Sports & Social Media: IPL Cricket matches live on YouTube

Social Media and sports is a great combo, or so have history proven. The latest sensation in Indian sports – IPL is embracing social media this time and “it is big”.

Watch IPL matches on YouTube live as it happens !

If you’re one of those who bought tickets to an IPL match then you might want to regret on it, because the entire IPL matches, highlights and live streaming is coming to your bedroom through YouTube this time. How cool is that ?

YouTube has opened a dedicated channel for IPL and will stream live cricket as it happens. There will be a delay of some minutes but that’s okay for fans worldwide. Not only YouTube but even Twitter and Orkut is pulled in this time and they’re gonna make sure you miss nothing this time.

This is a nice example of how a sporting event can make the best use of social media, and leverage on billions of dollars worth publicity, at 1/100 of traditional media coverage costs.

Well, we’re watching.

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